Recently, while at Angels Stadium checking out the Angels vs. Mariners game a very interesting commercial was shown between the 5th and 6th inning.
That's right, it's actually a commercial for the telenovela "Doña Barbara" and yes, it was in Spanish!
I was caught off-guard when the commercial first started playing. I was not expecting to see a commercial in Spanish at a ball game. Mid way I looked around to see the reaction of the fans in the stands. For the most part, they were not paying attention, and going about their business, but the few that were looking at the screen seemed a bit perplexed. Once it was over, a little girl next to me asked her mom what that was for and her mom told her it was "A Spanish soap opera."
Is this the best place for Telemundo to advertise "Doña Barbara"? While there is a strong Latino community in the area (Santa Ana is a few miles away), not sure if Angels' fans are their targeted demographics. Wonder if the fact that a Latino (Arturo "Arte" Moreno) owns the team has anything to do with it.
In the end, it was fun to see how little by little, Spanish is becoming more common place. And even better how Telenovelas are used to Spanish to the general public.