Spanish rock website, Rockero.com, launched in 2005 has become one of several sites where fans of Rock en Español can gather with like minded members. 

The website offers an array of fairly standard social networking features.  Be it, member profiles, photos, friends, forums and customizing of profiles.  They do however have a music player that can be embedded in a member's profile and have it play when visiting a profile.  The music in the player is customized by specifying the URL of an mp3 file from another site.  This creates a problem of unavailable tracks when the source files are removed.

Initially specific to "rock", it has overtime shifted, along with its member-base, more mainstream. However, it's a bit ironic that they tout themselves as the "On-Line Source for Rock en Español", yet the site is exclusively in English.  This does leads to a more U.S.-centric member base, but on the registration page they have the option for Latin American countries and "Other".  It is clear by browsing the site that both English and Spanish speakers enjoy socializing with other rockeros regardless of language.

For a music site, it is missing some key features one would expect.  Amongst these is the ability for members to share a song from the player and have it copied to another member's profile.  Also, the URL location of the mp3 files must be provided instead of allowing members the option of uploading their own songs to their profile.  Implementing these two features would allow artists the opportunity to promote themselves and have the opportunity for their songs to go viral.  This can be particularly useful for Spanish rock artists in such a niche site.

Currently, members can only navigate the site in English, I would like to see the option to select the language and make the site more inclusive to a large block of their visitors.

Finally, adding integration to third-party sites, such as iLike and Last.fm would add functionality that would greatly compliment their current offering.

- Andrés